Kick & Craft

We love football. Raw, dirty and honest. And we love beer. Craft-brewed, diverse and down-to-earth.

However, both football and beer are in danger: While our favorite sport is more and more degenerating into a customer event sponsored by energy drinks, traditional breweries are killed by the beer industry’s standard products.

But something is happening: In the stands as well as in the beer culture, where more and more small breweries revive old sorts of beer, re-interpret long-known styles or just brew some good beer. Let’s support this trend – football and beer are too good to let the big companies incorporate it.

Defend beer and traditional football!